Navi Agency
Premium Roofing Solutions
Performance Report
March 1 – September 2, 2026Reporting period
Overview
Ad Spend
~$1k/month
Google Ads
Google Conversions
165
Tracked actions, full period
Tracked Phone Calls
299
232 answered
Website Form Leads
40
Both site forms
Keywords by Campaign
Primary Search keywords (81)
This is the campaign that finds new customers — people actively searching for a
roofer, gutter repair, siding, or storm damage help in the Rockford area who have never heard of you before.
It's organized into ad groups by service so each search shows the most relevant ad.
| Keyword | Match Type |
|---|---|
| Commercial Roofing | |
| commercial roof repair near me | PHRASE |
| commercial roofer rockford il | EXACT |
| commercial roofing rockford | EXACT |
| commercial roofing rockford il | EXACT |
| epdm roofing contractor rockford | PHRASE |
| flat roof contractor rockford | PHRASE |
| top roofing rockford | PHRASE |
| Gutters | |
| gutter company rockford il | EXACT |
| gutter guards rockford | PHRASE |
| gutter installation rockford | EXACT |
| gutter repair near me | PHRASE |
| gutter replacement rockford il | EXACT |
| seamless gutters rockford | PHRASE |
| Residential Roofing | |
| best roofer rockford | EXACT |
| best roofer rockford | PHRASE |
| hail damage roof repair | PHRASE |
| hail damage roofer near me | PHRASE |
| local roofers near me | EXACT |
| local roofing companies | PHRASE |
| residential roof companies | EXACT |
| residential roofing rockford | EXACT |
| residential roofing rockford | PHRASE |
| roof inspection near me | EXACT |
| roof inspection near me | PHRASE |
| roof inspection rockford | EXACT |
| roof inspection rockford | PHRASE |
| roof inspection rockford il | EXACT |
| roof insurance claim help | PHRASE |
| roof repair company near me | EXACT |
| roof repair company near me | PHRASE |
| roof replacement cost rockford | EXACT |
| roof replacement near me | EXACT |
| roof replacement near me | PHRASE |
| roof replacement rockford | EXACT |
| roof replacement rockford | PHRASE |
| roofer rockford il | EXACT |
| roofers near me | EXACT |
| roofers near me | PHRASE |
| roofing companies near me | EXACT |
| roofing companies near me | PHRASE |
| roofing company rockford | EXACT |
| roofing company rockford il | PHRASE |
| roofing contractor near me | EXACT |
| roofing contractor near me | PHRASE |
| roofing contractors near me | EXACT |
| roofing contractors rockford il | PHRASE |
| Roof Inspection | |
| free roof inspection rockford | PHRASE |
| roof inspection before buying home | PHRASE |
| roof inspection near me | PHRASE |
| roof inspection rockford | EXACT |
| roof inspection rockford il | EXACT |
| Roof Repair | |
| 24 hour roof repair rockford | EXACT |
| emergency roof repair rockford | EXACT |
| fix roof leak near me | PHRASE |
| roof leak repair rockford | PHRASE |
| roof repair near me | PHRASE |
| roof repair rockford | EXACT |
| roof repair rockford il | EXACT |
| shingle repair rockford | PHRASE |
| Roof Replacement | |
| metal roof replacement rockford | PHRASE |
| new roof rockford | EXACT |
| replace roof rockford il | EXACT |
| roof replacement cost rockford | PHRASE |
| roof replacement near me | PHRASE |
| roof replacement rockford | EXACT |
| roof replacement rockford il | EXACT |
| shingle roof replacement | PHRASE |
| Siding | |
| fiber cement siding rockford | PHRASE |
| siding company rockford il | EXACT |
| siding contractor rockford | EXACT |
| siding installation rockford il | EXACT |
| siding replacement near me | PHRASE |
| vinyl siding rockford | PHRASE |
| Storm Restoration | |
| hail damage roof repair rockford | EXACT |
| hail damage roofer near me | PHRASE |
| roof damage insurance claim | PHRASE |
| roof insurance claim help rockford | PHRASE |
| storm damage repair near me | PHRASE |
| storm damage roof repair rockford | EXACT |
| storm restoration rockford il | EXACT |
| wind damage roof repair rockford | PHRASE |
Branded keywords (21)
This campaign only shows up when someone searches your business name directly.
It's defensive coverage — it keeps a competitor from buying an ad on top of your own name and pulling that
customer away right before they were about to call you. Branded traffic is cheap and converts well, since
the person searching already knows who you are.
| Keyword | Match Type |
|---|---|
| premeium roofing solutions | EXACT |
| premimum roofing solutions | EXACT |
| premium roofign solutions | EXACT |
| premium roofing rockford | EXACT |
| premium roofing solutins | EXACT |
| premium roofing solutions | EXACT |
| premium roofing solutions delavan | EXACT |
| premium roofing solutions illinois | EXACT |
| premium roofing solutions llc | EXACT |
| premium roofing solutions rockford | EXACT |
| premium roofing solutions rockford il | EXACT |
| premium roofing solutions wisconsin | EXACT |
| premium roofing solutons | EXACT |
| premium roofs llc | EXACT |
| premium roofs rockford | EXACT |
| premium rooofing solutions | EXACT |
| premiumroofsllc | EXACT |
| premiumroofsllc.com | EXACT |
| premiun roofing solutions | EXACT |
| premuim roofing solutions | EXACT |
| premuin roofing solutions | EXACT |
Phone Calls
Call tracking wasn't part of the system for the full reporting window, so calls only go back
to early June — but from that point forward, every call is captured with real call times, forwarding, and the
exact caller identified.
Total Calls
299
232 answered
| Source | Calls |
|---|---|
| GBP Listing | 258 |
| Website | 21 |
| Call from Ads | 12 |
| GBP Ads Extension | 8 |
Website Forms
40 form leads came in across your two site forms this period —
13 through "Get a Roofing Quote" and 27 through "Send Us an Email."
Google Business Profile
Google's Business Profile reporting only covers a rolling 6-month window, so this section
reflects April 2026 – September 2026 — the rest of this report covers March onward.
Profile Interactions
526
Apr – Sep 2026
Profile Views
2,625
People who viewed your listing
Google Reviews
80
5.0 average rating
Searches Surfacing Profile
162
Apr – Sep 2026
| Interaction Type | Total |
|---|---|
| Website Clicks | 234 |
| Direction Requests | 204 |
| Calls (button taps) | 78 |
| Chat Clicks | 10 |
| Bookings | 0 |
| Platform / Device | Views |
|---|---|
| Google Search — Mobile | 899 |
| Google Search — Desktop | 857 |
| Google Maps — Desktop | 499 |
| Google Maps — Mobile | 370 |
| Search Term | Times Surfaced |
|---|---|
| premium roofers | 64 |
| roofing companies rockford il | 63 |
| premium roofing solutions | 19 |
| abc supply | 16 |
Calls counted here are taps of the Call button on your Business
Profile itself — a separate measurement from the tracked phone-line calls in the Phone Calls section
above, which capture every call that reaches your tracking number regardless of how it was found.
Local Services Ads (LSA)
Total Leads
13
Charged Leads
8
Not Charged
5
13 total leads this period through your Local Services Ads
profile, 8 of them charged by Google. LSA spend for the period: $535.35.
Geo-Targeting
Your Google Ads campaigns target a radius centered on Rockford, covering Loves Park,
Belvidere, Cherry Valley, Byron, and the surrounding area.
Additional Campaign Insights
Ad performance by device
| Device | Cost Share | Impression Share | Click Share |
|---|---|---|---|
| Mobile phones | 90.1% | 82.7% | 86.1% |
| Computers | 9.1% | 16.8% | 13.0% |
| Tablets | 0.8% | 0.5% | 0.9% |
Top searches that showed your ads
roofing companies rockford il · premium roofing solutions ·
roofing companies near me · abc supply near me ·
roofers near me · premium roofing solutions rockford il ·
roofers rockford il · roofing contractors rockford il ·
roofing near me · martin exteriors ·
roofing company rockford il · roofing contractors near me
Most-shown ad this period
Premium Roofing Solutions | Premium Roofing Contractor | Rockford IL - Roof Repair
premiumroofsllc.com/rockford/roof-repair
Impressions
8,023
Clicks
230
Demographics, day & hour, and auction insights
Tap the image to view it full-size. The device and search-term breakdowns above are the same data in a more phone-friendly format.
If We Had More Budget
The account already has dedicated ad groups built for storm, hail, wind, emergency, siding
and gutter work. At the current budget, the core roofing search terms take priority and these groups
rarely get the chance to compete. With more budget, we'd fund them properly and expand them:
Hail Damage
Dedicated ads and keywords for homeowners searching right after a hailstorm — high intent, often insurance-driven, and time-sensitive.
Wind Damage
Catches searches after a wind event before a competitor does — missing shingles, exposed decking, urgent repair needs.
Storm Damage
Broader storm-restoration coverage for the surge in search volume that follows any major weather event in the area.
Emergency Services
Captures same-day, urgent-need searches — leaks and active damage — where being the first call answered wins the job.
Siding
A dedicated ad group already exists for siding work. Full funding would put it in front of homeowners actively comparing siding contractors.
Gutters
A dedicated ad group already exists for gutter work. More budget would let it compete consistently instead of occasionally.
Recommendations & Issues
The recommendation isn't to spend more money for its own sake. It's to be able to track
exact revenue back to first touch — to know precisely which channel drove a customer's first
interaction, and connect that to the job it eventually won. That requires connecting a CRM.
1
First Interaction
→
2
Channel Identified
→
3
Job Won
→
4
Revenue Attributed to Source
Right now we can see every call, form, and lead that comes in and
where it came from — what we can't yet see is which of those became a paying job, or how much it was
worth. A connected CRM closes that loop: every dollar of revenue traced back to the exact channel that
earned it.
Navi Agency · read-only performance report · numbers match the Command Center